Wellnest

Brand + Digital Designer

Selected Work, Profile

Taxmaro

Wellnest is the birthchild of Simone Anderson. An entrepreneur who rose to fame by documenting and sharing her weightloss story through social media. She has over 4 million followers who visit her accounts for all her tips and tricks on everything from healthy eating to home decor. She came to me looking for help to create a curated digital space, where she can share all this content and products surrounding physical and mental health.

I took on the project from the very beginning, naming the project, developing the marketing strategy and then executing the identity and launch of the brand. The brand system is structured around a dome shape that represents a home or a door inside someones home. This is a play on building a nest or a home through the inspirational content featured on the site.

Taxmaro — When payroll management meets collaboration.

Taxmaro is the all-in-one solution for payroll, integrating a strong digital platform with the service of a personal accountant. In order to effectively communicate its unique dualistic approach, we were asked to redesign the brand from scratch. Combining strategic with creative expertise, we helped Taxmaro to carve out a strong value proposition around the idea of team work. The design with its bold colours, polymorphous shapes and cheerful illustrations paints a new picture of payroll: From burdensome one-way street to a flexible, collaborative process, perfectly matching the daily life of today’s HR professionals.

taxmaro.com

Taxmaro — When payroll management meets collaboration.

Taxmaro is the all-in-one solution for payroll, integrating a strong digital platform with the service of a personal accountant. In order to effectively communicate its unique dualistic approach, we were asked to redesign the brand from scratch. Combining strategic with creative expertise, we helped Taxmaro to carve out a strong value proposition around the idea of team work. The design with its bold colours, polymorphous shapes and cheerful illustrations paints a new picture of payroll: From burdensome one-way street to a flexible, collaborative process, perfectly matching the daily life of today’s HR professionals.

taxmaro.com

Taxmaro — When payroll management meets collaboration.

Taxmaro is the all-in-one solution for payroll, integrating a strong digital platform with the service of a personal accountant. In order to effectively communicate its unique dualistic approach, we were asked to redesign the brand from scratch. Combining strategic with creative expertise, we helped Taxmaro to carve out a strong value proposition around the idea of team work. The design with its bold colours, polymorphous shapes and cheerful illustrations paints a new picture of payroll: From burdensome one-way street to a flexible, collaborative process, perfectly matching the daily life of today’s HR professionals.

taxmaro.com

Taxmaro — When payroll management meets collaboration.

Taxmaro is the all-in-one solution for payroll, integrating a strong digital platform with the service of a personal accountant. In order to effectively communicate its unique dualistic approach, we were asked to redesign the brand from scratch. Combining strategic with creative expertise, we helped Taxmaro to carve out a strong value proposition around the idea of team work. The design with its bold colours, polymorphous shapes and cheerful illustrations paints a new picture of payroll: From burdensome one-way street to a flexible, collaborative process, perfectly matching the daily life of today’s HR professionals.

taxmaro.com

● Brand Identity ● 2021

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