Wellnest is the birthchild of Simone Anderson. An entrepreneur who rose to fame by documenting and sharing her weightloss story through social media. She has over 4 million followers who visit her accounts for all her tips and tricks on everything from healthy eating to home decor. She came to me looking for help to create a curated digital space, where she can share all this content and products surrounding physical and mental health.

I took on the project from the very beginning, naming the project, developing the marketing strategy and then executing the identity and launch of the brand. The brand system is structured around a dome shape that represents a home or a door inside someones home. This is a play on building a nest or a home through the inspirational content featured on the site.