2021

2019

2018

Taxmaro — When payroll management meets collaboration.

Taxmaro is the all-in-one solution for payroll, integrating a strong digital platform with the service of a personal accountant. In order to effectively communicate its unique dualistic approach, we were asked to redesign the brand from scratch. Combining strategic with creative expertise, we helped Taxmaro to carve out a strong value proposition around the idea of team work. The design with its bold colours, polymorphous shapes and cheerful illustrations paints a new picture of payroll: From burdensome one-way street to a flexible, collaborative process, perfectly matching the daily life of today’s HR professionals.

taxmaro.com

Team:
Livius Dietzel (Creative Lead)
Christopher Leidinger (Strategy)
Paula Garcia Sagasti (UX & UI)

Momento is a creative content agency based in Auckland, New Zealand. In 2018, the team approached me to help them develop a unique visual identity and digital presence. They wanted something clean and modern, but also something that spoke of their unique approach to creative content creation. Their name plays off the idea of capturing moments in time, which is something they wanted to focus on. It also plays on the idea of how their content builds momentum... it's engaging and impactful.

To convey this the logo mark was designed as a spinning pin shape that has been stopped in motion or time. The brand system utilizes strong grid layouts to create compositions that fit the medium they are on. Minimalist typography helps convey a modern business and the monochromatic colour palette helps support this aesthetic

Momento is a creative content agency based in Auckland, New Zealand. In 2018, the team approached me to help them develop a unique visual identity and digital presence. They wanted something clean and modern, but also something that spoke of their unique approach to creative content creation. Their name plays off the idea of capturing moments in time, which is something they wanted to focus on. It also plays on the idea of