2019

2019

2018

Momento is a creative content agency based in Auckland, New Zealand. Born out of a desire to drive excellence in the digital and social stratosphere, the small team works with some of the best individuals and brands NZ has to offer. Their work pushes through the collective noise of an already saturated environment with authenticity and impact, fostering real connections between their clients and their audiences. Their name reflects the idea of capturing a unique moment in time and also plays on the idea of moving with momentum.

Last year, the team approached me to help them establish a brand strategy and develop their visual identity in order to effectively communicate their offering and put them on the map for creative excellence.

After workshopping with the founders we discovered 4 key pillars that would guide the visual identity to accurately reflect who they are and what they do. 

Daring. Powerful. True & Distinct.  

Starting with the logo I landed on a strong and modern Grotesk that embodies real power. The geometric logomark then develops a sense of momentum through a simple yet interesting form. Pairing these with a high contrast black and white palette and minimalistic typography completes the visual style.

Momento is a creative content agency based in Auckland, New Zealand. In 2018, the team approached me to help them develop a unique visual identity and digital presence. They wanted something clean and modern, but also something that spoke of their unique approach to creative content creation. Their name plays off the idea of capturing moments in time, which is something they wanted to focus on. It also plays on the idea of how their content builds momentum... it's engaging and impactful.

To convey this the logo mark was designed as a spinning pin shape that has been stopped in motion or time. The brand system utilizes strong grid layouts to create compositions that fit the medium they are on. Minimalist typography helps convey a modern business and the monochromatic colour palette helps support this aesthetic

Momento is a creative content agency based in Auckland, New Zealand. In 2018, the team approached me to help them develop a unique visual identity and digital presence. They wanted something clean and modern, but also something that spoke of their unique approach to creative content creation. Their name plays off the idea of capturing moments in time, which is something they wanted to focus on. It also plays on the idea of