Brand Identity
2018

Brand Identity
2022

Brand Identity
2022

Brand Identity
2022

Momento is a creative content agency based in Auckland, New Zealand. Born out of a desire to drive excellence in the digital and social stratosphere, the small team works with some of the best individuals and brands NZ has to offer. Their work pushes through the collective noise of an already saturated environment with authenticity and impact, fostering real connections between their clients and their audiences. Their name reflects the idea of capturing a unique moment in time and also plays on the idea of moving with momentum.

Last year, the team approached me to help them establish a brand strategy and develop their visual identity in order to effectively communicate their offering and put them on the map for creative excellence.

After workshopping with the founders we discovered 4 key pillars that would guide the visual identity to accurately reflect who they are and what they do.

Daring. Powerful. True & Distinct.

Starting with the logo I landed on a strong and modern Grotesk that embodies real power. The geometric logomark then develops a sense of momentum through a simple yet interesting form. Pairing these with a high contrast black and white palette and minimalistic typography completes the visual style.

FUNK is Germany's largest publicly owned content network. Targeting a young demographic, the network works with inspired creators and producers to develop a wide range of content that speaks to it's audience and their values.

While working for Granny, I was apart of the team who strategically developed and crafted an updated corporate identity for the much loved network. 

Team:
Design Lead: Serge Coates-Chitty
Strategist: Ann-Katrin Lipski
Project Managers: Maija Pitschugin & Kim Lange
Motion Designer: Osama Khaled

FUNK is Germany's largest publicly owned content network. Targeting a young demographic, the network works with inspired creators and producers to develop a wide range of content that speaks to it's audience and their values.

While working for Granny, I was apart of the team who strategically developed and crafted an updated corporate identity for the much loved network. 

Team:
Design Lead: Serge Coates-Chitty
Strategist: Ann-Katrin Lipski
Project Managers: Maija Pitschugin & Kim Lange
Motion Designer: Osama Khaled

FUNK is Germany's largest publicly owned content network. Targeting a young demographic, the network works with inspired creators and producers to develop a wide range of content that speaks to it's audience and their values.

While working for Granny, I was apart of the team who strategically developed and crafted an updated corporate identity for the much loved network. 

Team:
Design Lead: Serge Coates-Chitty
Strategist: Ann-Katrin Lipski
Project Managers: Maija Pitschugin & Kim Lange
Motion Designer: Osama Khaled